But Musical.ly wasn’t cool at all - especially not in the way that TikTok is cool. “I hadn’t gotten into a niche yet, but I had fun. The youngest of three children - her dad is a deputy state’s attorney her mom, an event planner - Feeney embarked on her social media journey at age 13 on Musical.ly (which later morphed into TikTok), posting short videos with her after-school dance teammates performing to popular songs. The first one she approached? Terry McLaurin, the team’s wide receiver: “It was beyond cool and my brother was freaking out.” “But I was able to ask the players for pictures without feeling shy and embarrassed.”
Feeney got her start posting on football as a freshman at Penn State, where she worked as a team intern and caught the eye of the Commanders’ social media director. We loved going to games growing up.” She even brought them and her parents with her to the game that landed her the NFL gig. Plus, “My older brothers and I have always been huge Commanders fans.
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“There aren’t a lot of people my age in the professional sports industry - and there definitely are not a lot of women - so being able to do this feels really cool,” Feeney said. Now, she is the team’s official social media correspondent, and the first person to hold such a role in the NFL. “After she came to the home finale last season, our conversation evolved into how she and the team could mutually grow their partnership in 2022,” said Kevin Kline, the Commanders’ social media director. Feeney, at FedEx Field, was an instant social-media hit for with the Washington Commanders, snapping photos of players as they warmed up and mingled with fans. Feeney’s, however, earned more than 42,000 likes and 730 comments. The team’s posts on Instagram typically bring in several thousand likes and 100 or so comments. “I was shooting behind-the-scenes content of the players warming up, hanging out with the fans, anything they did before the game, essentially,” Feeney said. And though she is something of a content savant - having amassed nearly seven million followers on TikTok and 900,000 on Instagram, and earned an eye-popping fortune - this was a whole other challenge.
The Maryland native, 19, had been invited by the team to unofficially try out for a role that didn’t yet exist - the Commanders’ social media correspondent. In January, Katie Feeney nervously waded across the turf at FedEx Field, home stadium of the Washington Commanders (formerly Redskins). We found 2023 Rose Bowl tickets for under $90. University of Northern Colorado president’s son dies in avalanche while skiing with father
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